Chicago’s North Shore Convention and Visitors Bureau is committed to:

1. Engaging and building relationships with our diverse communities and residents.
    
2. Leading efforts that foster a community where minority and LGBTQ visitors feel welcome.
    
3. Including minority owned businesses in our procurement activities and providing exposure of these businesses to our local partners and our clients – meeting and event planners. 
    
4. Recruiting meetings and events that are have a proven attendance of minority and/or LGBTQ attendees.
    
5. Increasing awareness of our biases and becoming better allies of our diverse community.
    
6. Ensuring our board, staff and volunteers are a reflection of our diverse community.
    
7. Ensuring our marketing and advertising reflects the diversity of our community.
    
8. Utilizing marketing channels proven to be successful in reaching diverse audiences.
    
9. Celebrating the contributions and history of residents from our diverse community.