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Now - December 9, 2018 

Event Photo
Block Museum
40 Arts Circle
Evanston, IL
(847) 491-4000

Up is Down: Mid-century Experiments in Advertising and Film at the Goldsholl studio. In the 1950s, Chicago-based design firm Goldsholl and Associates made a name for itself with innovative "designs-in-film." Headed by Morton and Millie Goldsholl, the studio produced television spots, films, trademarks, corporate identities, and print advertisements for international corporations like Kimberly-Clark, Motorola, and 7-Up. Although they were compared to some of the most celebrated design firms of the day, the Goldsholls and their designers are relatively unknown today. Opening in September 2018, the Block Museum’s exhibition Up is Down: Mid-Century Experimentation in Advertising and Film at the Goldsholl Studio will reexamine the innovative work of Goldsholl and Associates and its national impact.

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