Now - February 22, 2018 7:00 PM
The two films in this program exemplify one of Farocki’s frequent interests: the capitalist and corporatist production, marketing, and consumption of goods and services. These films, and others, look at the systems and structures of local and global economies to reveal the careful constructions of creating and then meeting consumer demands. A Day in the Life of a Consumer is a collage work made from 40-years-worth of advertising films. It constructs humorous “day in the life” of average consumers. The Creators of the Shopping Worlds is an observational look at the planners, managers, analysts, and others involved with designing shopping malls. Customer behavior, human traffic flow, impulse buying, and other aspects of retail experience are identified, studied, and managed to maximize profit.